WHO ARE WE?
BRAND
Branded Western Co. is your destination for all things Western. Whether you're searching for the perfect Western outfit or a quick bite to eat, we have you covered with our boutique, general store, and café. Our boutique offers a curated selection of both traditional and trendy Western fashion, featuring some of the most popular brands while staying ahead of the latest Western trends.
In our general store, we showcase exceptional products from small businesses—many of which we know personally. You'll find handcrafted goat’s milk soap, premium jerky, freeze-dried candy, artisan candles, and more.
Our café may keep the menu simple, but our flavors are anything but. We serve bold, satisfying bites alongside sweet treats, including Perry’s Ice Cream in our handmade waffle cones and bowls. Come experience the best of the Western lifestyle at Branded Western Co.—where quality, tradition, and community come together.
OWNERS
Branded Western Co. began as Bald is Beautiful LLC, initially specializing in hair loss caps. As we expanded, our product line grew to include headbands, dog bandanas, and jewelry. Our journey took us to Jeep shows, state fairs, and rodeos, where increasing demand led to a significant expansion of our inventory. What once fit on a single 8-foot table has now grown into a fully stocked 28-foot trailer.
However, due to Gabriella’s health challenges, Mary often had to travel to events alone, sometimes leaving Gabriella in the ICU. This became increasingly difficult, prompting us to establish a permanent location. Slippery Rock, just 15 minutes from home, was the ideal choice—offering the perfect blend of longtime farmers and a dynamic college community.
Whether you're searching for the perfect barrel racing outfit, a Nashville-inspired look, or stylish everyday wear, Branded Western Co. has it all. And while you're here, be sure to enjoy a delicious meal or a scoop (or two) of ice cream in a homemade waffle cone or bowl.